Trimurti Fragrances Pvt. Ltd. is a leading Indian independent manufacturer in the chewing tobacco segment with a balanced market footprint, domestically and internationally.
The group was established in October of 1994 with a single manufacturing unit dwelling only one machine. In the first two years of its inception, it earned significant market presence in Bihar.
Our thinking behind this line of retail was to offer our customers, value brands and products, at the best prices and the highest quality.
In spite of an increased competition, the company has been able to consolidate its market position as one of the leading independent Indian manufacturer of Gutkha, Pan Masala and Khaini. Our comprehensive and versatile portfolio of brands and products gives us strong representation in all chewing tobacco products and across all price segments.
The company has experienced a unique integration of traditional knowledge of manufacturing tobacco products with modern entrepreneurial skills over the last 18 years that gave impetus for the successful production of many diverse blends ensuring that there is a Shikhar® line for every tobacco consumer.
Shikhar places its emphasis on the most up-to-date technology, environmental management and, as did the Company’s founder Pradeep Agarwal, above all on interpersonal relationship. He strongly believes that, “relationship” plays an important role in working of an organization and integrity is maintained under the aegis of acquaintances, be it employees or customers.
Furthermore, the company adopts production methods that are in line with strict quality specifications and cutting-edge technology. These efforts are appreciated by both specialized and wholesale trade and by millions of quality-conscious consumers, many of whom have been loyal Shikhar customers for a decade.
Shortly after Shikhar increased its production capability, it aimed to target countries where tobacco chewing has been popular for centuries. The popularity of Shikhar in India quickly spread to neighboring countries. The company began exporting its products to Gulf countries, Singapore, Malaysia, Thailand and Africa, the same year. Further internationalization would be the Company’s main focus in future.